Last Updated: June 24, 2025

Edgewater Automation (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, interact with us online, or engage with our advertisements on platforms such as LinkedIn.

1. Information We Collect

We may collect the following types of personal information:

  • Identifiers: Name, email address, company name, phone number, mailing address (only when voluntarily submitted via contact forms or email).
  • Technical Information: IP address, browser type, device type, operating system, referring URLs, and pages visited.
  • Usage Data: Information about how you use our website and interact with features, including navigation behavior and page engagement.
  • Ad Interaction Data: Engagement metrics from digital advertising platforms, including views, clicks, and conversions (e.g., LinkedIn Ads).

2. How We Collect Information

We collect data through:

  • Website forms and email submissions.
  • Cookies and tracking technologies such as the LinkedIn Insight Tag and Google Analytics.
  • Third-party platforms where we advertise or engage with customers (e.g., LinkedIn, Google, etc.).

3. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag, which enables us to:

  • Track conversions from LinkedIn ads.
  • Build retargeting audiences.
  • Gather insights about visitors from LinkedIn for analytics purposes.

The Insight Tag collects:

  • Page URL and referrer
  • IP address (truncated/anonymized where applicable)
  • Device and browser details
  • Timestamp and user actions
  • LinkedIn anonymizes data within 7 days and deletes it within 90 days. Learn more at LinkedIn’s Privacy Policy.

4. How We Use Your Information

We use your information to:

  • Respond to inquiries and provide requested information.
  • Analyze site usage and improve user experience.
  • Customize marketing content and campaigns.
  • Conduct advertising and remarketing campaigns on platforms like LinkedIn and Google.
  • Maintain website security and monitor traffic integrity.

5. Sharing and Disclosure

We do not sell your personal data. We may share data with:

  • Third-party service providers who help us operate our website and marketing tools under confidentiality agreements.
  • Advertising and analytics partners, including LinkedIn and Google.
  • Legal or regulatory authorities, if required by law or necessary to protect our rights.

6. Cookies and Tracking

Our website uses cookies and similar technologies for:

  • Site functionality and performance
  • Visitor analytics
  • Ad personalization and conversion tracking
  • You can manage your cookie preferences through your browser or by using the cookie banner on our website.

7. Your Privacy Choices

You have the right to:

8. Data Security

We implement commercially reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

9. External Links

Our site may contain links to other websites. We are not responsible for their privacy practices. Please review the policies of those sites separately.

10. Updates to This Policy

We may revise this policy from time to time. The latest version will always be posted on this page with the updated revision date.

11. Contact Us

If you have any questions or concerns about our Privacy Policy or how your data is handled, please contact:

Edgewater Automation
481 Renaissance Drive
Saint Joseph, MI 49085
info@edgewaterautomation.com
(269) 983-1300